THE JOURNAL
In the Mix
Is Additive Free the new Red Pill? Why Additive-Free Alternatives in Alcohol Are Likely to Win Over Consumers
According to a study by the International Food Information Council (IFIC), 85% of consumers are paying more attention to the ingredients in their food and beverages than they did five years ago.
Drinking Habits & The Evolution of the Low-Additive Free Movement: How Consumer Demand for Additive-Free and Low-Alcohol Substitutes Are Reshaping the Alcohol Market
Rather than witnessing a mass exodus from alcohol, we are seeing an evolution in drinking habits—one that favors quality over quantity, transparency over artificiality, moderation over excess, and modern versus legacy.
Independent Spirits: Why Supporting Small Brands is the Smartest Move Amid Tariffs and Changing Tastes
In today’s global drinks market, volatility is the new constant. Tariff threats, supply-chain disruptions, and shifting consumer sensibilities have fractured the old logic of scale. As large houses—from Suntory to Diageo—grapple with changing trade policy and rising freight costs, independent producers are finding strength in agility and authenticity.
The True Cost of Cheap Spirits
As a lifelong lover of spirits and wine, I’ve always wondered why a glass of rosé in Provence left me feeling light and alive, while a few cocktails in New York left me depleted. It isn’t just hydration or age. It’s purity.
